Resource Library: Articles

1.  Prepare a position statement or job description that lists the critical attributes necessary for the open position.  Make sure that key decision-makers of the nonprofit have reviewed and approved this written statement.

2. Post the position.  Post the position on websites where potential candidates might visit.

• Local and regional nonprofit ...
  Continue Reading →

By William J. Moran, J.D., M.S.Ed.
The Moran Company
“We Find Great Nonprofit Executives”

Prospect identification is the first step in the actual solicitation process. You are looking for two types of prospects who may or may not be the same individuals: major gift donors and planned giving donors. Identification of ...

By William J. Moran, J.D., M.S.Ed.
The Moran Company
“We find great nonprofit executives”

A campaign is a group process that requires serious commitment from the collective consciousness of the organization. The board and other key decision-making bodies of the organization need to “process” the need for the campaign and “buy ...

By Harold J. Schultz, Ph.D.
The Moran Company
“We find great nonprofit executives” 

If you or a board member were writing a report card on the performance and practices of your board, what grade would you give it?  Would you conclude you have a good board, a great board, or something else? ...

By Susan Whitmore
The Moran Company
“We find great nonprofit executives”

Does your nonprofit organization have a plan for keeping requests for funding in the pipeline year-round? Do you know who your most recent donors are, how much they gave, and for what initiative?

By following a few, simple steps, there’s an easy ...

By William J. Moran, J.D., M.S.Ed.
The Moran Company
“We find great nonprofit executives”

Planned giving and estate planning seminars can be an effective tool to raise awareness of planned giving and estate planning vehicles.  In addition, they can be used to identify planned giving prospects.  You want to invite individuals ...

By William J. Moran, J.D., M.S.Ed.
The Moran Company
“We find great nonprofit executives”

Establishing an honor society (i.e. “Heritage Society” ) for planned gift donors is the foundation of many planned giving programs.  This honor society recognizes those who have remembered the organization in their will or through some other ...

By Harold J. Schultz, Ph.D.
The Moran Company
“We find great nonprofit executives”

This topic is so timely right now.  With the economic downturn of the past several years, funders have been besieged for help by charities struggling to find sufficient revenue to carry out their mission.  Their strategy recently has ...

By William J. Moran, J.D., M.S.Ed.
The Moran Company
“We find great nonprofit executives”

Volunteer involvement results in a much stronger development program. Yet volunteers are often apprehensive and question their fundraising role. What specifically are they going to be asked to do? Will they be required to go out and ...

By William J. Moran, J.D., M.S.Ed.
The Moran Company
“We find great nonprofit executives”

Because endowments are permanent funds, they are attractive vehicles to perpetuate the memory of, or honor, a loved one.  If you know your donor’s relationships, you can easily ask them to consider a naming opportunity.  For instance, ...

By Susan Whitmore
The Moran Company
“We find great nonprofit executives”

Writing associated with development has become a science.  Excellent writing, especially grant writing, is critical to the success of your campaign or project. It is imperative that the grant application presents your organization’s unique strengths and the case for need ...

By Susan Whitmore
The Moran Company
“We find great nonprofit executives”

An effective case statement sets forth the reasons why an organization is deserving of philanthropic support. A case statement 1) articulates the societal cause the organization champions, ...

By William J. Moran, J.D., M.S.Ed.
The Moran Company
“We find great nonprofit executives”

Frankly, not many people actually enjoy soliciting gifts. However, fund raising provides the financial fuel for non-profits and their critical missions. Perhaps another way to put it is “No solicitation, no mission.”

Enough said. Regrettably, there is no specific ...

Published in Fund Raising Management/April 2000
By William J. Moran, J.D., M.S.Ed.
The Moran Company
“We find great nonprofit executives”

Want to begin a fund raising campaign? The first step an organization should take is to engage an outside consulting firm to conduct a campaign feasibility study. Right? Not necessarily. As ...

By Susan Whitmore
The Moran Company
“We find great nonprofit executives”

Foundations and public agencies increasingly require that the nonprofit organizations they fund provide project or program outcomes measurement. However many nonprofit administrators remain unclear about how to define their outcomes and carry out measurement. A common mistake many organizations make ...

© 2008 Stanley Weinstein & Co.
Albuquerque, NM
505-526-3231

Direct Mail Acquisition……………….$0.95 – $1.25 per dollar raised

Direct Mail Renewal………………….$0.25 – $0.38 per dollar raised

Telephone Acquisition……………….$0.90 – $1.20 per dollar raised

Telephone Renew and Upgrade……$0.27 – $0.40 per dollar raised

Special Events…………………………$0.45 – $0.55 per dollar raised

Grants: Corporate & Foundation……$0.03 – $0.20 per dollar raised

Planned ...

Published in Fund Raising Management/May 1990
By William J. Moran, J.D., M.S.Ed.
The Moran Company
“We find great nonprofit executives”

Planned giving is a special form of fund raising. It is different from capital campaigns and other such things. We planned giving people do not pretend to be better, just different. ...

Published in Fund Raising Management/May 1998
By William J. Moran, J.D., M.S.Ed.
The Moran Company
“We find great nonprofit executives”

Campaigns are “A Changing”

The traditional capital campaign is not what is used to be. Once, these campaigns were used for a new building or other capital improvements that needed extraordinary funding. But over ...

 Published in Funding Connection/November 1996
By William J. Moran, J.D., M.S.Ed.
The Moran Company
“We find great nonprofit executives”

Wealth is not a prerequisite to be a planned giver.  Assets are.
There is a difference, you know. 

I am in hospital fundraising.  Several years ago, a physician on staff gave ...

Published in NSFRE Journal-Spring 1992
By William J. Moran, J.D., M.S.Ed.
The Moran Company
“We find great nonprofit executives”

Have you heard it enough? I have. “Effective planned gift fundraising is not accomplished behind a desk.  Planned giving is fieldwork. You must get out of the office for success.” Like you, I hear these lines and ...