© 2008 Stanley Weinstein & Co.
Albuquerque, NM
505-526-3231
Direct Mail Acquisition……………….$0.95 – $1.25 per dollar raised
Direct Mail Renewal………………….$0.25 – $0.38 per dollar raised
Telephone Acquisition……………….$0.90 – $1.20 per dollar raised
Telephone Renew and Upgrade……$0.27 – $0.40 per dollar raised
Special Events…………………………$0.45 – $0.55 per dollar raised
Grants: Corporate & Foundation……$0.03 – $0.20 per dollar raised
Planned Giving………………………..$0.05 – $0.15 per dollar raised
Major Gift Personal Solicitation…….$0.02 – $0.15 per dollar raised
Capital Campaigns…………………..$0.03 – $0.10 per dollar raised
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