Fundraising – Finding People to Ask

by William J. Moran, J.D., M.S.Ed.

One of the first steps in fundraising is to identify individuals who might contribute to your nonprofit organization. Here is a form that will help you do this: Finding People to Ask, Qualifying Your Prospects.

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First, review lists of fundraising prospects (individuals, foundations and corporations) for the organization.  Then spend five minutes “brainstorming” the names of people you know.

Qualifying Your Fundraising Prospects

Right Person + Right Request + Right Time = Yes

After you’ve brainstormed, use the table provided and list your best fundraising prospects based on Interest, Capacity and Relationship, then rate your prospects on a scale of 1-5  (5 being highest).

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© 2014 The Moran Company, “We find great nonprofit executives.” We specialize in searches for nonprofit executive directors, directors of development/fundraising staff, and other top nonprofit leadership. www.morancompany.com