By William J. Moran, J.D., M.S.Ed.
The Moran Company
www.MoranCompany.com
"We find great nonprofit executives"
A common problem we hear from nonprofit staff is how to encourage board members to help raise money. Here are some suggestions for "activating" your board.
- Get board members involved in formulating your case for support. If they "own" it, they will be motivated to find funding for it.
- Get board members involved in creating your fundraising plan.
- Recruit a strong board ally to head the Development Committee. Find someone who understands fundraising and will lead the charge.
- Board and staff need to give first. It becomes much easier when they can say, "Will you join me?..."
- Provide fundraising training.
- Give them a role that fits their interests and capabilities. Some will be interested in setting up but not going on appointments. Others will be interested in hosting a small group event. Find a role that fits their interests.
- View fundraising as a "team" effort. Send them out with a staff member.
- Provide proper written materials.
- Provide them with initial positive experiences. Set them up for early success.
- Give them specific "bite size" tasks that they can understand and handle. ("Please make an appointment to see this person. I will go with you".)
- Inform and celebrate when gifts come in. Make your volunteers feel appreciated when they have success.
© 2008 The Moran Company
"We find great nonprofit executives"
