Successful campaigns begin with a determination of the non-profit’s readiness for a campaign. Usually this determination is made through a feasibility study. A feasibility study addresses the following objectives:
- Tests the “vision” for the Campaign. Will key supporters buy into the need for the campaign? will they agree that the purposes for which the dollars are being raised are important in carrying out the organization’s charitable mission?
- Tests Potential Financial Support. Key financial backers are asked if they would “consider” a leadership gift to the campaign.
- Identifies volunteer leadership for the campaign. Supporters are asked if they would help out in various campaign roles including committee involvement and leadership roles.
- Reviews the internal readiness of the organization to undertake a campaign. Is there sufficient fund raising staff and support staff for a campaign? Does the organization have quality software in place and is it being used competently?
The Moran Company has developed a “Combined Program” which accomplishes the above objectives plus simultaneously launches the following processes necessary for a successful campaign:
- Identification and rating of major gift prospects
- Assistance with development of the case statement for the campaign.
- Early involvement of the volunteer leadership in planning committee meetings.
- Begin work on campaign materials.
- Begin “group” momentum for campaign.
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Mr. Moran is a nationally recognized presenter on a variety of fundraising topics.
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Comparison Chart
Conventional Feasibility Study VS. Combined Program
| Component |
Feasibility Study |
Combined Program |
| Test "vision" for the campaign |
X |
X |
| Test financial support for the campaign |
X |
X |
| Test leadership potential for the campaign |
X |
X |
| Review of organization’s readiness for campaign |
X |
X |
| Recommendation on campaign goal |
X |
X |
| Recommendation on campaign structure and timeline |
X |
X |
| Regular bi-weekly consulting sessions |
|
X |
| Assistance with development of case statement for campaign |
|
X |
| Identification of major gift prospects |
|
X |
| Rating major gift prospects |
|
X |
| Early involvement of volunteer leadership in campaign decision making |
|
X |
| Early involvement of staff in campaign decision making |
|
X |
| Begin work on campaign materials |
|
X |
| Attendance at/involvement with Planning Committee meetings |
|
X |
| Begin "group" momentum for campaign |
|
X |
Following are some of the organizations that have benefited from the services of The Moran Company:
Avila University
Children’s Mercy Hospital
Friends of the Zoo
Greater Kansas City Community Foundation
Heart of America Family Services
Johnson County Foundation on Aging
Junior Achievement
Kansas City Art Institute
Kansas City Public Library
Kansas City Symphony
National Kidney Foundation
Park University
Rockhurst University
Sunshine Center School
Swope Parkway Health Center
William Jewell College
|
