MARCH 2003
 

The Uncommon Capital Campaign
                   
                   
 

In these tough economic times, capital campaigns/bricks and mortar become more difficult to do.  It is better to do your homework upfront and prepare your staff, board and constituents properly.

For those organizations thinking about exploring capital campaigns today, an uncommon approach is required.  Here are some tips:

  • One, examine the necessity of doing a bricks and mortar effort right now.  Perhaps you can collaborate with other nonprofits in shared physical facilities. Many organizations are now exploring this type of cooperation.  It allows organizations to stretch the dollars and work more efficiently.
  • Second, in doing a capital campaign effort it is important to determine the financial depth of your supporters. They will have to be the basis of core support.
  • Third, funders are very concerned about the number of capital campaigns underway or contemplated.

 

This is not only true in the Kansas City region but also in most urban cities of America today.

Foundations, in particular, are weary of committing to large chunks of dollars for capital campaigns in these times of pressing program needs and limited dollars.

The Moran Company has developed an approach to capital campaigns that is non-traditional in structure.  It revolves around leveraging the financial resources of the non-profit and utilizing tax-exempt bonds combined with private dollars.

We did this recently on a capital campaign for a charter school in Kansas City. We think this uncommon approach to leveraging dollars in this time of financial scarcity has merit. Given the right situation, it can help your non-profit be successful in completing a capital campaign.

 

 
                   
 
The Moran Company
4233 Roanoke Road, Suite 200
Kansas City, Missouri  64111
816-756-1090
816-756-1188 Fax
www.morancompany.com
info@morancompany.com
                   
 

About The Moran Company
Founded by Bill Moran, The Moran Company works with nonprofits that want to reach more donors and generate more dollars. To learn more about our fundraising training, consulting, or executive search services, please contact us (816) 756-1090 or info@morancompany.com.

© The Moran Company, 2007.  All rights reserved. You may reprint this article for FREE provided you include the above paragraph. No changes without our permission, please.
                   
                   
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