Campaign Planning

The Role of the Case Statement in Fundraising

September 6, 2011

by Susan Whitmore An effective case statement sets forth the reasons why an organization is deserving of philanthropic support. A case statement 1) articulates the societal cause the organization champions,…

SWOT Analysis Form

September 5, 2011

by William J. Moran, J.D., M.S.Ed.   Use this form to solicit feedback on the strengths, weaknesses, opportunities and threats to your nonprofit organization. SWOT Analysis Survey Instrument Strengths. What…

Capital Campaign Budget Checklist

September 3, 2011

by William J. Moran, J.D., M.S.Ed. The following expense sections and line items should be considered for inclusion when budgeting for a major fundraising campaign. 1. Personnel Staff expenses for…

Campaign Pledge Form

August 13, 2011

by William J. Moran, J.D., M.S.Ed.   Campaign Pledge Form View or Download Form in PDF or Word format   Want more articles like this delivered directly to your inbox? Sign up for…

How to Solicit in a Campaign

August 13, 2011

by William J. Moran, J.D., M.S.Ed. The principle of sequential solicitation is a simple but critical secret to success. Always solicit from the top down and from the inside to…